Image credit: PANTONE
The annual Pantone Color of the Year rings the New Year’s bell early again. On December 8, local time, Pantone, an American color consulting provider, released its 2022 color of the year, the vibrant periwinkle blue (Pantone 17-3938 Very Peri). This is the first time Pantone has developed a new color for Color of the Year without preselection archives.
Laurie Pressman, Vice President of the Pantone Color Institute, said: Color Representation The creation of new colors reflects the innovations and transformations taking place worldwide. This new shade of blue, infused with red and purple, is very complex but highlights the endless possibilities we all face. Therefore, Changchun Hualan’s creative background is tied to the public’s expectation of post-epidemic reorganization. It represents a kind of free self-confidence and bold curiosity, hoping to inspire the creative spirit of the general public and together embrace a future full of possibilities. It is a more positive and clear attitude than the two annual representative colors for 2021. The year’s color for 2021 is a two-tone combination of the neutral “Ultimate Gray PANTONE 17-5104” and the vibrant “Illuminating PANTONE 13-“. 0647”. This combination should bring optimistic hope for deeper reflection. The blue of the periwinkle flower expresses a more prominent, vibrant, and pleasant attitude.
2021 PANTONE Color of the Year Source: PANTONE
Periwinkle blue has already shown a hot trend on the show. The late Virgil Abloh’s last collection for Louis Vuitton menswear was filled with fuchsia blue and other basic tones that make up periwinkle blue.
Image credit: Vogue
The famous American singer Lady Gaga’s flying skirt at the premiere of her starring movie “House Of Gucci” is unforgettable. The complexity of the Periwinkle blue tone makes it easier to show a strong sense of aura in clothing.
Image credit: REUTERS/Henry Nicholls
For example, Christopher John Rogers 2020 autumn and winter show can see the different charm of this color under the blessing of pearlescent fabrics.
Image credit: Vogue
Image credit: Vogue
There is also a remarkable collision between periwinkle blue and fresher yellow-green on the Valentino 2022 spring and summer show, creating a richer sense of visual hierarchy.
Image credit: Vogue
Image credit: Vogue
Notably, Pressman has stated in an interview with CNN that data do not drive the Color of the Year. However, with the increasing importance of the digital industry, Pantone made corresponding digital innovation cooperation when the Periwinkle Flower Blue was released. In an interview with Women’s Wear Daily, experts from Pantone Agency said that in addition to the eye-opening prospects of the future, the development of this new shade also considered the public’s increasing reliance on digital technology and the socially-discussed ” Metaverse.” At this Pantone Color of the Year launch event, two unusual partners, Microsoft Microsft and blockchain network TEZOS, can be seen. To strengthen the power of color in digital design, Pantone Color of the Year 2022 will be incorporated into Microsoft products. For example, a custom Teams background color, Windows desktop background color, a new Edge theme, and a PowerPoint template that incorporates periwinkle blue.
Image credit: PANTONE
Pantone has also teamed up with TEZOS and Parisian multidisciplinary artist Polygon1993 to create a digital display art installation for Periwinkle during a preview event at the Artechouse in New York. As usual, Pantone will also collaborate with select brands to produce products related to the Color of the Year. For example, Brazilian eco-friendly sneaker brand CARIUMA will release limited-edition sneakers in periwinkle blue; skateboard brand Globe will sell collector’s edition skateboards in Pantone’s color of the year.
Image credit: PANTONE
Generally speaking, when people buy shoes, they will match the corresponding clothes. So do many stars. So in the process of making shoes, you can also refer to popular color trends and corresponding color matching. Of course, if you are hesitant, you can contact us. We will provide you with the color information you want based on your previous production experience.